Digital Marketing:
from A to Z
from A to Z
Discover the complete roadmap to mastering
Digital Marketing with our A to Z courses
Digital Marketing with our A to Z courses
Digital Marketing:
from A to Z
from A to Z
Discover the complete roadmap to mastering
Digital Marketing with our A to Z courses
Digital Marketing with our A to Z courses
About the Course
Designed for beginners this course offers a deep dive into the strategies, tools, and techniques essential for success in today's digital landscape. From SMM and SEO to PPC campaigns and content creation, you'll master the core pillars of digital marketing through engaging lectures, hands-on projects, and real-life case studies.
Whether you're aiming to advance your career, boost your business, or just stay ahead of the curve, our course provides industry-relevant knowledge and practical skills you need to thrive in the constantly changing world of digital marketing.
Whether you're aiming to advance your career, boost your business, or just stay ahead of the curve, our course provides industry-relevant knowledge and practical skills you need to thrive in the constantly changing world of digital marketing.
About the Course
Designed for beginners this course covers key digital marketing strategies, tools, and techniques, including SMM, SEO, PPC campaigns, and content creation.
Through lectures, projects, and case studies, you'll gain practical skills and industry-relevant knowledge to advance your career, grow your business, or stay current in the digital marketing field.
Through lectures, projects, and case studies, you'll gain practical skills and industry-relevant knowledge to advance your career, grow your business, or stay current in the digital marketing field.
Who will benefit from this course?
- 1StudentsStudents pursuing degrees in marketing, business, communications, or related fields can gain valuable knowledge and practical skills by taking the course, which can improve their job prospects upon graduation.
- 2Small business ownersSmall business owners with limited resources can learn cost-effective digital marketing techniques to promote their business, increase brand awareness, and generate leads without relying heavily on traditional advertising channels.
- 3Career switchersIndividuals looking to transition into a career in digital marketing from a different field can use this course to gain the necessary knowledge and expertise to make a successful switch.
- 4Anyone Interested in MarketingWhether you're a hobbyist, a stay-at-home parent looking to earn additional income, or simply curious about how marketing works in the digital age, a comprehensive digital marketing course can provide valuable insights and practical skills.
What you'll get
- Internship opportunityBest students will be provided with an internship opportunity in different companies.01
- Practical SkillsCourse includes hands-on projects, case studies, and practical exercises that allow students to apply theoretical knowledge in real-world scenarios.02
- Portfolio DevelopmentCourse involves creating digital marketing campaign as final project. These project can be included in your portfolio, showcasing skills and accomplishments to potential clients.03
- Guest lecturesConnect with peers, mentors, and industry experts, fostering valuable relationships and expanding your professional network.04
- Interactive LearningEngage in lively discussions, hands-on exercises, and real-world case studies to deepen your understanding of AI concepts and their marketing applications.05
- Networking opportunitiesConnect with peers, mentors, and industry experts, fostering valuable relationships and expanding your professional network.06
What you'll get
- Internship opportunityBest students will be provided with an internship opportunity in different companies.01
- Practical SkillsCourse includes hands-on projects, case studies, and practical exercises that allow students to apply theoretical knowledge in real-world scenarios.02
- Portfolio DevelopmentCourse involves creating digital marketing campaign as final project. These project can be included in your portfolio, showcasing skills and accomplishments to potential clients.03
- Guest lecturesConnect with peers, mentors, and industry experts, fostering valuable relationships and expanding your professional network.04
- Interactive LearningEngage in lively discussions, hands-on exercises, and real-world case studies to deepen your understanding of AI concepts and their marketing applications.05
- Networking opportunitiesConnect with peers, mentors, and industry experts, fostering valuable relationships and expanding your professional network.06
Course requirements
For participation in this course you will need
English knowledge
Course will contain materials in English. For the better understanding at least B1 lvl is required.
Free time
You will need 6-7 hours free time weekly for lessons and doing homework.
Motivation
Constant motivation to learn will guide you effectively throughout the course.
Course Program
Our comprehensive curriculum covers everything from the fundamentals of marketing strategy to the latest trends in social media marketing, search engine optimization (SEO), content marketing, search engine management (SEM), and beyond. It gives you opportunity to gain all the essential practical knowledge to start your career in digital marketing.
Our comprehensive curriculum will gives you opportunity to gain all the essential practical knowledge to start your career in digital marketing.
- Digital Marketing fundamentals
- Competitive analysis, SWOT
- Buyer Persona Creation
- SMART Goals
- SEO Basics
- SEO Types (on-page, off-page, technical)
- Keyword research. Tools, tactics and keyword mapping
- Backlinks and link building
- SEO Audit and reporting
- SEM Basics
- PPC campaigns overview & deep dive
- Targeting and campaign setups
- PPC optimization and reporting
- GA4
- Google shopping campaigns and merchant center
- Introduction to content marketing
- SEO - based content creation
- Content marketing strategy and planning
- Social media types and algorithms
- SMM calendars and tools
- Moodboards
- Social media listening
- Situational marketing
- Digital advertising (Facebook, Instagram, Linkedin) and Retargeting
Content lead of the course
Siran Khudaverdyan
Content Lead of the course
Marketing Manager at Cognaize
Marketing Manager at Cognaize
With 8 years of hands-on experience, currently serves as the Senior Marketing Manager at Cognaize, Siran leads the charge in crafting and implementing highly effective digital marketing strategies, both locally in Armenia and on a global scale.
Meet your tutors
- Ina AvdalyanSenior SEO Manager at SuperAnnotate
- Tatev TorabyanDemand generation manager at Prodly
- Rima SargsyanGrowth Lead at Azarian Growth Agency
- Lilit JanikyanSenior Marketing Specialist SoftConstruct
- Albert BadalyanSEO Strategist at DigitalSilk
- Christina ManukyanHead of Content at Bizzarre
Learning process
1
Start
Meet your tutor and fellow students.
Meet your tutor and fellow students.
2
Lectures
You will get theoretical knowledge, acquainted with new technologies and working methodologies.
You will get theoretical knowledge, acquainted with new technologies and working methodologies.
3
Seminars
Discuss your homework and receive feedback from your tutor.
Discuss your homework and receive feedback from your tutor.
4
Graduation
Submit your final project and receive the course certificate.
Submit your final project and receive the course certificate.
Course details
Start date:
January
January
Duration:
3 month
3 month
Format:
Hybrid
Hybrid
Weekly load:
4-6 hours
4-6 hours
Price:
75,000 per month
75,000 per month
Testimonials
Apply now and stay ahead of the curve!
+374 95 297 385
info@aca.am
info@aca.am