Foundations of Product Management

Product discovery: outcomes, ideation, MVP
Strategy: OKRs, frameworks, prioritization, roadmaps
Delivery: work with designers & engineers, stakeholders
Career: skills, leadership, mock interviews

Product-Led Growth

Growth: channels, engagement, habit loops
Monetization & user psychology
Growth models & experiments
Track & optimize metrics

Product Analytics

Metrics: retention, activation, engagement, resurrection
Tools: traffic, behavioral, BI
Actionable metrics & business alignment
Bonus: SQL basics

Product Design

UX & design thinking
Research: interviews, personas, journey maps
Prototyping: wireframes, rapid tests
Inclusive design & data insights

TFNT (Tech for Non-Tech)

Tech basics: internet, client/server, databases
Intro to programming & software
Work with tech teams
Apply tech in product decisions

Advanced Workshops

Practical assignments & bonus materials
Hands-on case studies
Mentorship sessions & guided practice

Team Project & Feedback

Group collaboration on real projects
Iteration & structured feedback cycles
Preparing final presentations

Capstone & Career Growth

Final product: strategy, design & analytics
Portfolio-ready capstone project
Career support, leadership skills & next steps

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դասընթացի տևողությունը՝ 6 ամիս

ովքե՞ր են

Director of Product AVIV Group-ում

Head of Product Affinidi-ում

Senior Product Manager Delivery Hero-ում

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