Product Marketing eng

course

pricing

tutors

contact

FAQ

lecturers who have international experience

a complete program, at the end of which you will become a specialist

4 months, packed with practical and theoretical lessons

Become

Product Marketing Specialist

Join us

Foundations of Product Marketing

PMM role & responsibilities
Product–Market Fit, business models
B2B, B2C, PLG context
Strategy & product thinking

Positioning & Messaging

Positioning strategy
Messaging hierarchy
Value proposition
Narrative & differentiation

Market & Customer Research

Market research & trends
Ecosystem & category mapping
Customer interviews
ICP & segmentation

Personas & Customer Journey

Persona development
Empathy & JTBD
Customer journey mapping
Messaging by stages

Competitive Pricing & Strategy

Competitive analysis (SWOT, Five Forces)
Market positioning
Pricing & packaging
Monetization models

Go-To-Market & Launch

GTM strategy & planning
Product launches
Cross-team alignment
Execution frameworks

Growth, Analytics & AI

Lifecycle & AARRR metrics
LTV, CAC, dashboards
Growth strategies
AI tools & automation

Capstone, Project & Career

Team project & feedback
Final PMM playbook
Portfolio-ready case
Career support & next steps

What will you learn?

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84.000 ֏

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choose your plan

Private

monthly

350.000 ֏

flexible hourly schedule

option to choose the language

individually developed program

Corporate +

CHOOSE

individual professional guidance

Course duration: 4 months

CV/Portfolio preparation support

access to the ACA library

practical lessons

monthly

84.000 ֏

20-25 students

Classic

Soft Skills Workshops

CHOOSE

in demand

Corporate

work in a small group

flexible schedule

professional counseling

program tailored to the group

monthly

150.000 ֏

CHOOSE

3-4 students

Classic +

small group

What is the ACA profession?

+

fundamental knowledge

CV and interview prep

practical modules

advanced curriculum

soft skills workshops

meetings with top professionals

partners

come join to become

Product Marketing Specialist

JOIN

Frequently asked questions