Foundations of Product Management

Product discovery: outcomes, ideation, MVP
Strategy: OKRs, frameworks, prioritization, roadmaps
Delivery: work with designers & engineers, stakeholders
Career: skills, leadership, mock interviews

Product-Led Growth

Growth: channels, engagement, habit loops
Monetization & user psychology
Growth models & experiments
Track & optimize metrics

Product Analytics

Metrics: retention, activation, engagement, resurrection
Tools: traffic, behavioral, BI
Actionable metrics & business alignment
Bonus: SQL basics

Product Design

UX & design thinking
Research: interviews, personas, journey maps
Prototyping: wireframes, rapid tests
Inclusive design & data insights

AI and how it affects PM work

AI basics & trends
Impact on product decisions
Working with tech & data teams
Practical use cases in PM

Advanced Workshops

Practical assignments & bonus materials
Hands-on case studies
Mentorship sessions & guided practice

Team Project & Feedback

Group collaboration on real projects
Iteration & structured feedback cycles
Preparing final presentations

Capstone & Career Growth

Final product: strategy, design & analytics
Portfolio-ready capstone project
Career support, leadership skills & next steps

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ամսական

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Course duration: 6 months

Tutors

Director of Product AVIV Group

Sona Dagesyan

Head of Product Affinidi

Vardan Grigoryan

Senior Product Manager Delivery Hero

Christian Martirosyan

Become