04. Grow
03. Convert
02. Prospect
01. Research
A practical 4-month Business Development course covering the full deal cycle from market research and lead generation to negotiation,
Find opportunities. Win clients.
Grow businesses.
Grow businesses.
Improve prospecting, discovery, negotiation, and closing.
Sales Specialists
Startup Founders
Create a repeatable process for finding customers and entering markets.
BD Specialists
Build a structured process for identifying and converting opportunities.
Partnership Managers
Develop commercial partnerships, channels, and strategic alliances.
Growth Managers
Connect acquisition, partnerships, market research, and revenue growth.
Lead Generators
Move beyond contacts and build qualified opportunities.
Designed for professionals who drive growth.
Module 1: Business Development and Growth Mindset
Module 2: Customer Journey Mapping
Module 2: Customer Journey Mapping
Business Development Foundations
Block 1
Module 3: Market Intelligence and Research
Module 4: Effective Communication and BD Storytelling
Module 4: Effective Communication and BD Storytelling
Market Intelligence and Communication
Block 2
Module 5: Lead Generation, Outreach, and Prospecting
Module 6: Lead Nurturing and Follow-Up Strategy
Module 7: Social Selling and Content Creation
Module 6: Lead Nurturing and Follow-Up Strategy
Module 7: Social Selling and Content Creation
Lead Generation and Social Selling
Block 3
Module 13: Partnerships, Regional Alliances, and Diaspora Networks
Module 14: Data-Driven Business Development
Module 15: AI, Tools, and BD Analytic
Module 14: Data-Driven Business Development
Module 15: AI, Tools, and BD Analytic
Partnerships, Data, and AI
Block 6
Module 8: Discovery and Qualification
Module 9: Executive Selling and Presentations
Module 10: Handling Objections
Module 9: Executive Selling and Presentations
Module 10: Handling Objections
Qualification and Executive Selling
Block 4
Module 11: Negotiation and Closing
Module 12: Post-Sale Account Growth and Retention
Module 12: Post-Sale Account Growth and Retention
Negotiation and Account Growth
Block 5
Module 16: Full End-to-End Deal Simulation
Capstone
Block 7
A complete Business Development journey.
Format
Online
4 months
95000 Amd (monthly)
Armenian
Duration
Tuition
Language
Everything you need to know
Learn from real
Business Development experience.
Business Development experience.
Mikayel Hakobyan MBA, PSPO I
Mikayel has contributed to B2B sales education, helping professionals strengthen their communication with decision-makers, communicate value more effectively, handle objections, and approach complex deals with greater confidence.
BD Metrics & KPIs
BATNA
MEDDIC
SPIN Selling
Buyer Personas
Net Revenue Retention
Ideal Customer Profile
Frameworks you can apply immediately.
FREQUENTLY ASKED QUESTIONS
This program is designed for medical students, clinical residents, practicing physicians, family doctors, and healthcare department leaders — regardless of their current level of technical experience. Whether you feel digitally confident or overwhelmed, this course meets you where you are.
No. This is a zero-level foundational course. No coding or prior AI knowledge is required. You only need basic digital literacy (Gmail, internet use) and a willingness to learn.
Most AI courses focus on tools.
This course focuses on judgment, workflow design, and safe application in healthcare.
You won’t just learn how to use AI — you’ll learn:
This course focuses on judgment, workflow design, and safe application in healthcare.
You won’t just learn how to use AI — you’ll learn:
- When to trust it
- When to challenge it
- How to audit it
- How to integrate it responsibly into clinical workflows
Highly practical.
Every module includes:
Every module includes:
- Live labs
- Tool-based exercises
- Clinical simulations
- A longitudinal capstone project
The course runs for 12 weeks with:
- 2 live sessions per week
- Practical exercises
- Capstone development