What is this course
A STRATEGIC UPGRADE
You already know marketing.
Now learn how AI changes it.
Now learn how AI changes it.
01
02
03
Understand AI deeply
Apply it strategically
Build a system
Know what's under the hood of every marketing tool you use so you stop buying wrappers at 10× markup and believing outputs you shouldn't trust.
Learn which tools win which jobs: research, content, paid, lifecycle, analytics, automation. Not opinions - evidence-backed frameworks.
Finish the course with a real AI marketing stack design, including prompts, an evaluation set, an automated workflow, and an ethics policy.
AI in Marketing is a 1-month bootcamp for marketers who want to understand AI beyond tools.
In 8 sessions, you’ll learn how AI works, how to prompt better, avoid hallucinations, choose the right tools, understand GEO, and build smarter marketing workflows.
In 8 sessions, you’ll learn how AI works, how to prompt better, avoid hallucinations, choose the right tools, understand GEO, and build smarter marketing workflows.
Who produce AI-assisted work daily but need to control brand voice and stop outputs from sounding like AI.
Content Marketers & Copywriters
Lifecycle & Email Marketers
Whose platforms (Klaviyo, HubSpot, Braze) have AI features they've never been properly trained to use.
SEO & Performance Marketers
Watching organic traffic decline and not sure what to do about GEO, AI Overviews, or the new citation game.
Marketing Managers & Team Leads
Who need to build AI policy, evaluate vendor claims critically, and make budget decisions with cost literacy.
Social Media Managers
Building content pipelines that need to scale without exploding headcount or quality.
Marketing Interns & Juniors
Who want the strategic foundation before bad habits form and want to start with an edge.
Who is this for
BUILT FOR MARKETERS
WHO WANT TO STAY RELEVANT
WHO WANT TO STAY RELEVANT
AI FOR RESEARCH, INSIGHT AND GEO
05
AI FOR CONTENT: TEXT, IMAGE, VIDEO, AUDIO
04
ETHICS, LAW, HUMAN-IN-THE-LOOP, AND THE EVOLVING MARKETER
CAPSTONE: DESIGN AN AI-POWERED MARKETING SYSTEM
07
08
AI ACROSS THE MARKETING STACK + AUTOMATION AND AGENTS
06
PROMPTING THAT WORKS - hALLUCINATIONS THAT HURT
03
TOKENS, CONTEXT, MODELS, AND WHAT THEY COST
02
WHAT IS LLM? THE ENGINE BEHIND EVERY MARKETING TOOL
01
Curriculum
EIGHT SKILLS.
ONE MONTH.
ONE MONTH.
Final Project
YOU DON'T GRADUATE WITH
A CERTIFICATE.
YOU GRADUATE WITH A SYSTEM.
A CERTIFICATE.
YOU GRADUATE WITH A SYSTEM.
01
02
03
Tool Stack
Production Prompts
Automated Workflow
8–12 tools with tier, monthly cost, underlying model, role in the stack, and rationale. Total spend budgeted and justified.
Brand-voice long-form, ad variant generation with banned words, and VoC extraction - each with system prompt, model, and temperature.
End-to-end workflow with at least 3 steps, one AI reasoning step, and at least one human-review gate. Failure modes documented.
04
Eval Set
5–10 examples with a 4-criteria rubric and baseline scores across two candidate models. Scoring methodology explained.
05
Ethics Policy
One page: acceptable use, prohibited uses, approved tools by data classification, FTC + EU Article 50 disclosure, HITL defaults.
In the final session, you present a complete AI marketing operating system designed for a real brand brief - given to you one week in advance. Successful capstones become portfolio pieces.
Add your details and proceed to payment.
Secure your spot now
Start your journey at ACA X
Course Fee: 100,000 AMD
Get up to 100,000 AMD back if you submit your annual tax declaration and have income tax.
Master AI skills. Build your future. Lead the change.
X
About ACA
ACA X IS BACKED
BY 10 YEARS OF
TECH EDUCATION
BY 10 YEARS OF
TECH EDUCATION
ACAx is the professional AI direction of Armenian Code Academy - one of Armenia's most established tech education institutions, founded in 2015.
For a decade, ACA has trained engineers, designers, product managers, and data professionals who now work at global companies, local unicorns, and fast-growing startups. ACAx is the next evolution -professional AI skills for everyone, not just engineers.
For a decade, ACA has trained engineers, designers, product managers, and data professionals who now work at global companies, local unicorns, and fast-growing startups. ACAx is the next evolution -professional AI skills for everyone, not just engineers.
10+
YEARS IN TECH EDUCATION
17K+
TOTAL GRADUATES
PARTNER COMPANIES
100+
300+
TUTORS
FREQUENTLY ASKED QUESTIONS
This course is for marketers, content creators, SMM specialists, performance marketers, brand managers, and marketing professionals who want to use AI in real workflows, not just experiment with tools.
No. You don’t need to be a developer or have a technical background. The course is designed for marketing professionals and focuses on practical use.
You will learn how to use AI for content creation, research, campaign planning, audience analysis, automation, SEO/GEO thinking, and faster marketing execution.
The course includes 8 sessions and is designed as a practical, intensive professional program.
Yes. It is suitable for beginners in AI, but you should have some basic understanding of marketing or experience working in marketing-related tasks.